Fuel your website with high-quality traffic and watch your conversions explode. There are over 3 billion searches every day. These searches are full of people looking for answers and solutions to their problems. A percentage of these searches are problems that your business solves. Through the use of ppc management services, you can pull new customers to your business immediately.
Paid search ads will drive traffic to your website instantly once setup. Unlike organic search listings, you will be on the front page of Google instantly. However, you pay per click on your search ads. It is important to make sure you are paying for clicks that convert into conversions. In addition, it is even more important that your cost per conversion is not higher than the value of your customers.
Use the Google Search Network to place ads on the search engine results pages (SERP). When your audience searches for businesses like yours, your ads will appear to direct traffic to your website.
Remarketing ads are banner ads used to stay in front of your recent website visitors to increase conversions. The more times people see your brand, the more likely they are to buy.
Google Shopping Ads are used by eCommerce businesses that are selling products online. These ads appear in the search engine results, and typically drives traffic to your website at lower costs.
We will assign an experienced search engine advertising specialist to manage your ad campaign. This person will be trained in AdWords and highly experienced in running successful campaigns. We will first learn your business and then create a strategy that works for you.
Spend money on the most cost-effective keywords. We will do thorough research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.
Keep an eye on your competitors. We will closely evaluate what your competitors are doing in the search engines. By identifying strengths and weaknesses in their advertising efforts, we will be able to develop a smarter approach for your campaign.
Develop effective search engine ads. For every ad, we write the headline, copy, and target the ads at specific keywords. We will also A/B split test the ads to identify high-performing ads.
Identify low-performing areas of your ad campaigns fast. We will keep an eye on your campaign daily. If results begin to decline, we will detect it immediately and pause low-performing ads. In addition, we can launch new ads to keep the results coming in.
Know how your paid search advertisements are performing. Your ad specialist will prepare monthly reporting for you to review. In addition, we will install conversion tracking on your advertisements. This will report the amount of conversions we are generating with our ppc management services.
Building an customer service strategy is the best way to weather the demands of today’s savy customers. We’d like to help you build a viable customer service strategy with actionable customer service ideas that can be a huge differentiator for your business.
Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketing that came before it.
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